MSCHF, founded in 2016 by Gabriel Whaley, is an art collective and internet studio based in Brooklyn, New York, that creates conceptual art and media projects that are often controversial and viral. MSCHF, which stands for “miscellaneous mischief,” has produced many artworks, including browser plugins, sneakers, social media channels, and AI-generated foot photographs. The group is fairly small, with around 23 employees, and it prides itself on being non-traditional.